Privacy Policy

1) PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1
We are pleased that you are interested in our website and thank you for visiting it.
Below, we inform you about the handling of your personal data when using our website.
Personal data means all information that can be used to personally identify you.

1.2
Under the General Data Protection Regulation (GDPR), Lync Nova is the controller responsible for data processing on this website.
The term “data controller” refers to the person or entity who alone, or jointly with others, determines the purposes and means of the processing of personal data.

1.3
For security reasons and to protect the transmission of personal data and other confidential content (e.g., when placing an order or making an inquiry to the data controller), this website uses SSL or TLS encryption.
You can recognize an encrypted connection by the “https://” prefix and the lock icon in your browser’s address bar.

2) TRANSMISSION OF DATA WHEN VISITING OUR WEBSITE

If you use our website purely for informational purposes — meaning you do not register, log in, or otherwise provide information to us — we collect only the data your browser transmits to our server (so-called server log files).
When you visit our website, we collect the following data, which is technically necessary for us to display the website properly:

  • The visited page

  • Date and time of access

  • The amount of data transferred (in bytes)

  • The source or referring page from which you accessed our site

  • The browser and operating system used

  • The IP address used (if applicable, in anonymized form)

The processing takes place in accordance with Article 6(1)(f) GDPR, based on our legitimate interest in improving the stability and functionality of our website.
This data will not be disclosed or used in any other way.
However, we reserve the right to review server log files retrospectively if there is reasonable suspicion of unlawful use.

3) COOKIES

We use cookies on various pages to make your visit to our website more attractive and to enable certain functions.

Cookies are small text files that are stored on your device.
The session cookies we use are deleted after the end of your browser session (i.e., when you close your browser).
Other cookies remain stored on your device and allow us or our partner companies (third-party cookies) to recognize your browser upon your next visit.
When cookies are set, specific user information such as browser and location data as well as IP address values may be collected and processed.
Persistent cookies are automatically deleted after a specific period (which may vary depending on the cookie).

In some cases, cookies are used to simplify order processing (e.g., remembering the contents of a virtual shopping cart for a later visit).
If personal data is also processed by individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) GDPR for the performance of a contract or in accordance with Article 6(1)(f) GDPR to safeguard our legitimate interest in ensuring the best possible functionality of the website and a user-friendly, efficient experience.

We may also work with advertising partners to make our website more appealing to you.
For this purpose, partner cookies from third parties may be stored on your hard drive when you visit our website.
You will be informed about the use of such cookies and the scope of any collected data in the following sections if we cooperate with the aforementioned advertising partners.

Please note that you can configure your browser to notify you whenever cookies are set, and you can decide on a case-by-case basis whether to accept or reject them.
Each browser differs in how it manages cookie settings.
Below are links explaining how to adjust cookie settings for commonly used browsers:

Please note that if you do not accept cookies, certain functions of our website may be limited.

4) GETTING IN TOUCH

We collect personal data when you contact us via a contact form or by email.
The type of information collected can be seen from the respective contact form.
This data is used solely to respond to your inquiry, to get in touch with you, and for the related technical administration.

The legal basis for the processing of your data is Article 6(1)(f) GDPR, reflecting our legitimate interest in responding to your inquiry.
If your contact aims at concluding a contract, the additional legal basis is Article 6(1)(b) GDPR.

Your data will be deleted once your inquiry has been fully processed—this is the case when it can be inferred from the circumstances that the matter has been conclusively resolved, and provided there are no statutory retention requirements.

5) COLLECTION OF DATA WHEN OPENING A CUSTOMER ACCOUNT AND CONTRACT EXECUTION

We also collect and process personal data under Article 6(1)(b) GDPR when you provide it to us for the purpose of fulfilling a contract or opening a customer account.
The specific data collected can be found in the respective input forms.

You may delete your customer account at any time by sending a message to the data controller’s address provided above.
We store and use the information you provide solely for contract processing.

Upon complete execution of the contract or deletion of your customer account, your data will be blocked for further processing and deleted after the retention periods required by tax and commercial law have expired—unless you have expressly consented to further use of your data, a legal permission allows continued use, or Lync Nova has reserved the right to further use your data as described below.

6) USE OF YOUR DATA FOR DIRECT MARKETING PURPOSES

6.1 Subscription to Our Email Newsletter

If you subscribe to our newsletter, we will regularly send you updates about our offers.
Only your email address is required to receive the newsletter; providing additional information is optional and used to personalize communication.

We use a double opt-in procedure: you will only receive the newsletter by email once you have expressly confirmed your consent.
After registering, you will receive a confirmation email in which you must click a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you consent to the processing of your data according to Article 6(1)(a) GDPR.
We log your IP address, your internet service provider (ISP), as well as the date and time of registration in order to prevent misuse of your email address.

When you subscribe to the newsletter, we use your data exclusively for sending promotional communications.
You can unsubscribe at any time via the link included in every newsletter or by contacting the data controller mentioned at the beginning.
After unsubscribing, your email address will be immediately removed from our newsletter distribution list unless you have expressly consented to further use of your data or Lync Nova is legally permitted to use your data for other purposes as described in this statement.

6.2 Sending Newsletters to Existing Customers

If you have provided your email address during the purchase of goods or services, Lync Nova reserves the right to send you regular email offers for products or services similar to those already purchased.

This processing is based on our legitimate interest in personalized direct marketing under Article 6(1)(f) GDPR.
If you initially objected to the use of your email address for this purpose, we will not send you such communications.

You can withdraw your consent to the use of your email address for this purpose at any time by sending a message to the data controller mentioned above.
You will only incur transmission costs according to the base rates.
Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 Transmission of Personal Data to Shipping Companies

For the purpose of fulfilling your order, personal data collected by us will be transmitted to the shipping company commissioned to deliver your goods, to the extent necessary for the delivery.
If required, your payment data may also be transferred to the financial institution responsible for processing the payment.
This transfer takes place on the legal basis of Article 6(1)(b) GDPR (performance of a contract).

7.2 Use of Payment Service Providers

PayPal

If you choose PayPal as your payment method (including payments by credit card, direct debit, or Pay Later through PayPal), your payment data will be transmitted to:

PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg.

The data transfer is made pursuant to Article 6(1)(b) GDPR and only to the extent necessary for processing the payment.

PayPal may conduct a credit check where this is necessary for certain payment options.
Such processing is based on PayPal’s legitimate interest in determining payment capability (Article 6(1)(f) GDPR).

For details, please see PayPal’s Privacy Policy:
👉 https://www.paypal.com/webapps/mpp/ua/privacy-full

You may object to PayPal’s data processing at any time by contacting PayPal directly.
However, PayPal may still process your data if this is required for contractual payment execution.

Stripe / Shop Pay

If you select credit card, Apple Pay, Google Pay, or Shop Pay as a payment method, the payment will be processed through Stripe Payments Canada, Ltd.,
661 University Ave Suite 505, Toronto, ON M5G 1M1, Canada.

Your payment information (such as card number, expiration date, and CVC code) will be transmitted directly to Stripe via encrypted connection and is not stored by Lync Nova.
The processing of your payment data is carried out according to Article 6(1)(b) GDPR, as it is necessary for contract performance.

Stripe complies with the Payment Card Industry Data Security Standard (PCI-DSS).
For further information on Stripe’s data protection, visit:
👉 https://stripe.com/privacy

Interac e-Transfer

If you pay via Interac e-Transfer, the payment is processed directly between your financial institution and ours.
We only receive confirmation of payment and no access to your full banking details.
The processing is based on Article 6(1)(b) GDPR, as it is required for contract fulfillment.

8) CONTACT FOR FEEDBACK REQUESTS

We may use your email address to send you a one-time reminder to review your order or experience with Lync Nova, provided you have given us your express consent under Article 6(1)(a) GDPR either during or after your order.

This feedback request is not part of a public review platform but is sent directly by us for internal quality and customer satisfaction purposes.

You may withdraw your consent at any time by sending a message to the data controller listed above.

9) USE OF SOCIAL NETWORKS AND SOCIAL PLUGINS

9.1 Facebook Plugin (Shariff Solution)

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

To better protect your personal data when visiting our website, these plugins are not directly embedded but implemented as HTML links using the Shariff Solution.
This ensures that no connection to Facebook’s servers is automatically established when you visit a page on our site that contains such plugins.

Only when you click on the Facebook button will a new browser window open, loading Facebook’s website where you can interact with its features (e.g., “Like” or “Share”) after logging in.

Meta Platforms Inc., based in the United States, is certified under the EU–U.S. Data Privacy Framework, which guarantees compliance with EU data protection standards.

For information on the purpose and scope of Facebook’s data collection, processing, and use, as well as your related rights and privacy settings, please refer to Facebook’s Privacy Policy:
👉 https://www.facebook.com/legal/privacy

9.2 Google Plugins (Shariff Solution)

Our website uses social plugins from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Like Facebook, we use the Shariff Solution to integrate these plugins, ensuring that no direct connection to Google’s servers is established when you visit our website.
Only when you click the Google button will a new browser window open, directing you to Google’s page where you can interact with Google services (e.g., Google Reviews or YouTube login) after signing in.

Google LLC is certified under the EU–U.S. Data Privacy Framework, ensuring an appropriate level of data protection.

For more information about Google’s data collection and privacy practices, please visit:
👉 https://policies.google.com/privacy

9.3 Instagram Plugin (Shariff Solution)

Our website also uses plugins from Instagram, a service provided by Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

To better protect your privacy, Instagram plugins on our website are also implemented using the Shariff Solution.
This ensures that no automatic connection to Instagram’s servers occurs when visiting our site.
Only when you click the Instagram button will a new browser window open, displaying Instagram’s login page, where you can interact with its features (e.g., sharing content or liking posts) after logging in.

Meta Platforms Inc., the parent company of Instagram, is certified under the EU–U.S. Data Privacy Framework, ensuring compliance with EU data protection standards.

For detailed information on Instagram’s collection, processing, and use of data, as well as your rights and privacy options, please see Instagram’s Privacy Policy:
👉 https://help.instagram.com/155833707900388

10) Online Marketing

10.1 Google DoubleClick

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

DoubleClick uses cookies to improve campaign performance reports, display ads relevant to users, and prevent users from seeing the same ads multiple times. Using a cookie ID, Google can determine which ads have been shown in which browsers to avoid duplication. The processing takes place based on our legitimate interest in the optimal marketing of our online offerings in accordance with Article 6(1)(f) GDPR.

DoubleClick can also use cookie IDs to track so-called conversions that are related to ad impressions. For example, this happens when a person sees a DoubleClick ad and later visits the advertiser’s website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal data.

The marketing tools automatically establish a direct connection between your browser and Google’s servers. We have no influence on the scope and further use of the data collected by Google through this tool. As far as we are aware, the integration of DoubleClick means that Google receives information that you have accessed a specific part of our website or clicked on one of our ads. If you are registered with a Google service, Google may associate the visit with your account. Even if you are not registered or logged in, Google may still record and store your IP address.

If you do not want to participate in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com. You can also configure your browser to notify you whenever cookies are set and decide on a case-by-case basis whether to accept them. The functionality of our website may be limited if cookies are not accepted.

Google LLC, based in the USA, is certified under the EU–U.S. Data Privacy Framework, ensuring compliance with EU data protection standards. More information on DoubleClick by Google’s privacy policy can be found here:
https://www.google.com/policies/privacy/

10.2 Google Ads Conversion Tracking

This website uses Google Ads Conversion Tracking, a web advertising service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use Google Ads to draw attention to our offers on external websites and to measure the success of our advertising campaigns. Our goal is to display ads that are of interest to you and to make our website more attractive, as well as to ensure a fair calculation of advertising costs.

When you click on a Google Ads ad, a conversion tracking cookie is placed on your device. These cookies are small text files that usually expire after 30 days and are not used for personal identification. If you visit certain pages of our website before the cookie expires, Google and we can recognize that you clicked on the ad and were redirected to our page.

Each Google Ads customer receives a different cookie, so cookies cannot be tracked across the websites of different Ads customers. We only receive statistical reports from Google about the total number of users who clicked on an ad and were redirected to a page with a conversion tag. We do not receive information that personally identifies users.

If you do not wish to participate in tracking, you can disable the Google Conversion Tracking cookie in your browser’s user settings. You will then not be included in the conversion statistics. We use Google Ads based on our legitimate interest in targeted advertising according to Article 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the EU–U.S. Data Privacy Framework, ensuring an appropriate level of data protection. More information about Google’s privacy practices can be found here:
https://www.google.com/policies/privacy/

You can also completely disable personalized ads by adjusting your browser settings or by downloading and installing the browser plug-in available here:
https://www.google.com/settings/ads/plugin

Please note that if you deactivate cookies, certain functions of this website may not be available or may be limited.

11) Web Analytics Services: Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses cookies, which are text files stored on your computer that enable an analysis of your website usage. The information generated by these cookies (including a shortened version of your IP address) is generally transmitted to and stored by Google on servers in the United States.

This website uses the “_anonymizeIp()” function, which shortens IP addresses to exclude any direct personal identification. Within member states of the European Union or other signatory states of the European Economic Area Agreement, your IP address is shortened before transmission. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there.

This processing is carried out in accordance with Article 6(1)(f) GDPR based on our legitimate interest in statistical analysis of user behavior for marketing and optimization purposes.

Google uses this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser is not merged with other Google data.

You can prevent the storage of cookies by adjusting your browser settings; however, please note that doing so may limit some functionality of this website.
You can also prevent Google from collecting and processing cookie-generated data (including your IP address) by downloading and installing the browser plug-in available at:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, you can set an opt-out cookie to prevent future collection of your data on this website. This opt-out cookie works only in this browser and for this domain; if you delete your cookies, you must re-enable this setting.

Google LLC, based in the USA, is certified under the EU–U.S. Data Privacy Framework, which ensures compliance with EU data protection standards.

This website also uses Google Analytics for cross-device analysis of visitor behavior using a user ID. When you first visit our site, you are assigned a unique, permanent, and anonymized ID that can be configured across devices. This allows interaction data to be linked across multiple devices and sessions to a single user. The user ID does not transmit any personal data to Google.
You can disable cross-device tracking by deactivating Google Analytics on all devices you use (for example, through the browser plug-in mentioned above or via the opt-out link).

For further information on Universal Analytics, visit:
https://support.google.com/analytics/answer/2838718?hl=en

12) Retargeting, Remarketing, and Advertising Using Facebook Custom Audience Pixel and Google Ads Remarketing

Facebook Custom Audience Pixel

This website uses the Facebook “Custom Audience” pixel, operated by Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

If express consent is granted, this tool allows the tracking of user behavior after they have seen or clicked on a Facebook advertisement. This helps us evaluate the effectiveness of Facebook ads for statistical and market research purposes and improve future advertising efforts.

The collected data is anonymous to us and does not allow us to identify users. However, Facebook processes the data and links it to individual user profiles, enabling Facebook to display targeted ads within its platform and across partner networks.

You can find detailed information on how Facebook processes and uses data in Facebook’s Data Policy:
https://www.facebook.com/about/privacy/

You can object to Facebook and its partners displaying targeted advertising by adjusting your settings on this page:
https://www.aboutads.info/choices/

The use of the Facebook pixel is based on your consent under Article 6(1)(a) GDPR. Only users aged 13 and over may use this feature; if you are under 13, parental consent is required.

Meta Platforms Inc. is certified under the EU–U.S. Data Privacy Framework, ensuring compliance with EU data protection standards.
You can prevent cookies from being stored on your device by adjusting your browser settings or deleting previously stored cookies, though doing so may limit the functionality of our website.

Google Ads Remarketing

Our website also uses Google Ads Remarketing, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature allows us to advertise this website in Google search results and on third-party websites. For this purpose, Google sets a cookie in your browser that automatically enables interest-based advertising based on the pages you visit. Processing is based on our legitimate interest in optimal marketing of our website in accordance with Article 6(1)(f) GDPR.

Additional data processing by Google (such as linking your browsing or app history to your Google Account or using your Google Account information for personalized ads) occurs only if you have given consent to Google.
If you are logged into your Google Account while visiting our website, Google may combine your browsing history with your account data and use it to create audience lists for cross-device remarketing.

You can permanently disable personalized advertising by downloading and installing the browser plug-in available at:
https://www.google.com/settings/ads/plugin

You can also visit the Digital Advertising Alliance website to manage cookie settings and opt-outs:
https://www.aboutads.info/choices/

Please note that disabling cookies may limit some functionality of our website.

Google LLC is certified under the EU–U.S. Data Privacy Framework, ensuring an appropriate level of data protection.
Further information about Google’s advertising and privacy policies can be found here:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 General Rights

When your personal data is processed, you are entitled to various rights under applicable data protection laws. You may contact the data controller at any time to exercise the following rights:

Right of access (Article 15 GDPR):
You have the right to obtain confirmation as to whether your personal data is being processed, and, if so, to access information about the purposes of processing, the categories of data, the recipients or categories of recipients to whom the data has been disclosed or will be disclosed, the intended storage period or the criteria used to determine it, the existence of rights to rectification, erasure, restriction of processing, or objection, the right to lodge a complaint with a supervisory authority, the source of your data (if not collected by us), and, where applicable, meaningful information about the logic involved in automated decision-making and its significance and consequences for you. You also have the right to be informed of the safeguards in accordance with Article 46 GDPR if your data is transferred to third countries.

Right to rectification (Article 16 GDPR):
You have the right to have inaccurate or incomplete personal data we hold about you corrected or completed without undue delay.

Right to erasure (Article 17 GDPR):
You have the right to request the deletion of your personal data when the conditions set out in Article 17(1) GDPR are met. This right does not apply where processing is necessary for exercising the right to freedom of expression and information, compliance with a legal obligation, reasons of public interest, or for the establishment, exercise, or defense of legal claims.

Right to restriction of processing (Article 18 GDPR):
You have the right to request restriction of processing of your personal data where you contest its accuracy, where processing is unlawful but you oppose deletion, where the data is no longer needed for the original purpose but required for legal claims, or where you have objected to processing pending verification of overriding legitimate interests.

Right to notification (Article 19 GDPR):
If you have exercised your right to rectification, erasure, or restriction of processing, we are obliged to inform all recipients to whom your data has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to be informed of those recipients.

Right to data portability (Article 20 GDPR):
You have the right to receive the personal data that you have provided to us in a structured, commonly used, and machine-readable format and to have this data transmitted to another controller where technically feasible.

Right to withdraw consent (Article 7(3) GDPR):
You have the right to withdraw any consent previously given for data processing at any time with effect for the future. Upon withdrawal, we will delete your data unless further processing is permitted by law. The withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

Right to lodge a complaint (Article 77 GDPR):
If you believe that the processing of your personal data infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the member state of your habitual residence, place of work, or the place of the alleged infringement.

13.2 Right to Object

Where we process your personal data on the basis of a balance of interests under Article 6(1)(f) GDPR, you have the right to object to such processing at any time on grounds relating to your particular situation.

If you exercise your right to object, we will stop processing the data concerned unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.

If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to such processing.
If you exercise this right, we will immediately stop processing your personal data for direct marketing purposes.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of personal data storage depends on the applicable statutory retention periods.
After the expiry of these periods, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment or initiation of a contract, or if no other legal basis justifies its continued retention.

If legal or contractual obligations require longer retention, or if data is needed for legal defense, the data will be stored only for as long as necessary and will then be securely deleted.